If you are looking to get into the world of online sports betting or casino by setting up a business in this industry, there are several options to get started: development of the product from scratch or the use of solutions from various existing software providers. Developing your own product may come with certain advantages, but this path is no longer feasible given its high development cost and time to implementation. On the other hand, using a pre-existing platform to launch sports betting or casino services brings the advantage of having a turnkey solution live in short time, and at minimum costs.
If you are considering entering this online industry, you may have noticed already that there are bookmakers or casino brands that have a highly familiar look, with similar designs and website structure. That is largely because those brands are operated on such complete, turnkey solutions.
Benefits of Turnkey Solutions
There are several key aspects to consider a turnkey solution. We can start my enumerating the benefits of using such platforms. Cost and efficiency is the clear advantage, with such solutions allowing business to launch quickly, without the need for extensive development. To put things in perspective, this means an online sports betting brand or casino can be brought to market in just a few days, making use of pre-build platforms which have been tested and optimized over the years.
Another advantage to consider in turnkey solutions is the comprehensive functionality. These platforms usually come with various integrated features such as payment options, security features, support for various currencies, marketing tools extensive reporting tools – all of which are essential for operating in such a business.
Scalability is another factor which is beneficial as it allows flexibility to adjust the platform to cater to different markets, to different customer needs, with the business being focused on growth without the high cost associated with each of the extra tools. Compliance support is also something to be considered, as many turnkey providers assist with regulatory compliance by putting the new brands operate under their own licenses or helping them to secure necessary licenses to operate legally in various jurisdictions.
Turnkey Solution Providers
Turnkey solutions for an online sports betting or casino platform can significantly streamline the launch and management processes, freeing you to focus on marketing, customer engagement and compliance while optimizing operational efficiencies.
There are several options out there to choose from. Below we are presenting just a few of such providers to exemplify what they offer and how this works, but more solution providers are accessible with a quick search.
BetB2B
BetB2B is an innovative provider of betting and gambling industry solutions, offering various services designed to facilitate the establishment and operation of online betting platforms, casinos and more. Here are its key offerings:
- SaaS Model: BetB2B utilizes a Software as a Service (SaaS) model, offering flexible cloud solutions that enable businesses to rapidly set up betting platforms without incurring lengthy infrastructure and maintenance expenses.
- Comprehensive Solutions: The company provides a range of comprehensive solutions, such as its Turnkey Solution which serves as an all-in-one platform ideal for operators already possessing licensing and payment infrastructure. This solution covers sports betting, live casino gaming, slot machine betting and virtual sports.
Key Features
- Diverse Betting Options: BetB2B’s diverse betting options cover over 182 sports and provide access to an assortment of gaming platforms like traditional casino games, bingo and esports; drawing customers from across a broad customer base.
- Integration Capabilities: Their Sportsbook iFrame solution facilitates easy integration of betting functionality into existing websites, expanding operational capacity at online venues.
- BetB2B’s Advanced Management Tools: BetB2B offers comprehensive back office systems, content management systems (CMSs), and customer relationship management (CRM) tools that allow operators to effectively oversee player activities, analyze data, and implement targeted marketing strategies efficiently.
- Payment Solutions: Our platform supports over 250 payment methods and cryptocurrencies for customers’ use and enhances security during transactions.
- Technical Support: BetB2B provides extensive technical support, which is critical for maintaining operational efficiencies and responding to any potential problems with operating the betting platform.
BetB2B has built itself an excellent reputation within the iGaming sector over 12 years of operation, becoming a reliable partner to companies looking to enter or expand into betting industry. Notable for their adaptability to changing market needs and regulatory compliance regulations, BetB2B makes an ideal partner choice for businesses wishing to enter or grow within this space. These are some of the sportsbook operators using BetB2B solutions:
 1xbet |
 Melbet |
 Paripesa |
 Megapari |
 22bet |
 BetWinner |
BetB2B’s comprehensive offering meets the diverse needs of betting operators by emphasizing flexibility, integration and support to enable successful online gaming ventures.
SoftSwiss
SOFTSWISS is an expert software development firm for the global iGaming industry with more than 15 years of experience, offering solutions designed specifically to support online casinos and sports betting operations worldwide. The company specializes in casino software as well as sports betting operations management software solutions for casinos worldwide and mobile betting operations around the globe.
Key Features
- Diverse Product Suite: With multiple platforms such as:
- Casino Platform: An adaptive solution for effectively overseeing online casino operations.
- Sportsbook Platform: An adaptable sports betting platform featuring gamification elements.
- Game Aggregator: An access point offering over 20,000 titles from more than 200 providers.
- Affilka: An affiliate management platform which tracks and analyses affiliate performance.
- Jackpot Aggregator: An innovative system developed to promote player engagement via customizable jackpot campaigns.
- Turnkey and White Label Solutions: SOFTSWISS provides both turnkey and white label solutions, which enable operators to launch their brands quickly with minimal upfront investments and minimal set up fees. One such turnkey solution supports cryptocurrency gambling – SOFTSWISS being amongst one of the pioneers of this space since 2013.
- Managed Services: The company offers managed services which include 24-hour customer support, antifraud measures and licensing and compliance assistance, so operators can focus on core activities without distraction.
- Security and Performance: SOFTSWISS has implemented stringent security measures to ward off cyber threats such as DDoS attacks. Third-party solutions like Cloudflare help ensure resilience and performance improvements of their infrastructure.
- International Growth: Recently, SOFTSWISS has expanded their global presence by hiring notable figures in the industry and acquiring other firms that enhance its service offering.
Among some brand making use of the casino platform offered by SoftSwiss are:
 Bitkingz |
 Playfina |
 Asino |
 PlanGames |
SOFTSWISS stands out in the iGaming sector by offering innovative, flexible, and comprehensive solutions tailored to the varying needs of online gambling operators. Their focus on security, customer support and providing various gaming options make them a valued partner within this industry.
